Leads Management is the process of capturing, tracking, and nurturing leads through the sales pipeline to convert them into customers. Effective leads management ensures that sales teams focus on high-quality leads, improving conversion rates and revenue growth. It involves lead qualification, scoring, and routing to prioritize sales efforts and maximize results. Leads management also includes lead nurturing activities like email marketing, phone calls, and content sharing to build relationships and trust. By optimizing leads management processes, businesses can reduce sales cycles, increase customer satisfaction, and gain a competitive edge in their market.